CellarIQNSW
CellarIQ · Design System

Every component, in isolation.

The components below appear in the order they are used on the home page. Scores and figures are illustrative — methodology under construction.

Typography

Fraunces (display), Source Serif 4 (body), JetBrains Mono (labels). The display face carries italic emphasis in Bordeaux.

The Hunter, annotated.

A six-step pipeline, nothing invented.

Lede — structured intelligence on every Hunter Valley winery, sources verified and scores explained.

Body — Source Serif 4 at 17px / 1.55. Built for visitors who do their homework, and for wineries who’d rather be found than forgotten.

Mono eyebrow — a wine tourism intelligence platform

91 / 100 — mono data label

“Sandstone-soil Semillon that rewards patience.”
MastheadNav

Sticky masthead — Fraunces wordmark with mono NSW superscript, mono nav, solid Bordeaux CTA.

FlightCard

Hero tasting-flight card — tilted, layered offset shadow, dotted rows with an accent value, composite footer.

Tyrrell's Wines
Pokolbin · Est. 1858
Cellar Door Experience91 / 100
Wine Quality96 / 100
Value88 / 100
Best FitEnthusiasts
SignatureSemillon · Shiraz
StatStrip

Four-column ruled stat strip; emphasis renders a character as italic vermilion.

147
Hunter Wineries
6
Sub-Regions Mapped
2,184
Wines Catalogued
100%
Source-Verified
SectionHeader

Two-column header — mono number/category and a Fraunces title with italic emphasis, plus a lede.

No. 01Methodology

A six-step pipeline,
nothing invented.

Every score and every report passes through the same six stages. Every fact links back to a verifiable source.

DiscoveryCard

Discovery section card — same numbering, name, description, and mono tag as AgentCard, but the whole card is a next/link. A vermilion arrow slides in at the top-right on hover. Shown on the Bordeaux grid it lives in.

SubRegionMap

Bespoke SVG map — sub-region shapes, hatch fill, compass rose, cellar-door dots, Pokolbin anchor, legend. Taken verbatim from the reference.

Hunter Valley sub-region map, highlighting PokolbinNPokolbinLovedaleBroke-FordwichMount ViewWollombiHUNTER VALLEY GI · NSW · AUSTRALIACELLAR DOOR
SubRegionList

Numbered list — mono ordinal, italic Fraunces name, mono winery count. Rows nudge on hover.

  • 01Pokolbin68 wineries
  • 02Lovedale19 wineries
  • 03Broke-Fordwich22 wineries
  • 04Hunter Valley (other)15 wineries
ScoreCell

A single 0–100 score block — mono label, large Fraunces value, vermilion bar, optional methodology link.

Cellar Door
89/100
Wine Quality
94/100
Value
82/100
Methodology →
PreviewProfileCard

Sample winery profile — header with name and meta, three score cells, a two-column meta list.

Brokenwood Wines
Pokolbin · Est. 1970
Cellar Door
89/100
Wine Quality
94/100
Value
82/100
SignatureSemillon
Best FitEnthusiasts
Tasting Fee$15 redeemable
BookingRequired wknds
FoodRestaurant on site
DogsOutdoor only
EditorialQuote

Large italic Fraunces pull-quote with a mono attribution — the left column of the Sample Profile section.

Sandstone-soil Semillon that rewards patience. Cellar door is small, fast, and unfussy — book ahead for the back-vintage tasting flight.
— Cellar Door Intelligence Report · Excerpt
WineryValueCard

For-Wineries value card — italic vermilion roman numeral, large Fraunces title, Source Serif body. Bone background that lifts to paper on hover. Shown on the three-column value grid it lives in.

i.
Leads, not just listings
A lead capture form on your profile, weekly review monitoring across Google, TripAdvisor, and Vivino, and a monthly performance report. The visitors who were going to walk in anyway — now they book ahead.
ii.
Visibility where it matters
Profile pages built for the searches your visitors actually make — varietal, intent, sub-region, comparison. Priority placement against your peers in the sub-region listings. The kind of organic reach a website redesign won't buy you.
iii.
Editorial control
Edit your bio, your experiences, your gallery. Upload your label imagery and the full Cellar Door Intelligence Report — twelve pages, watermarked to you, that converts the visitor doing their homework before booking.
TierCard

Pricing card — standard, featured (elevated dark with a Bordeaux ribbon), and tourism variants.

Standard
$97/ month
Enhanced profile, edit access
  • Enhanced profile page
  • Gallery up to 12 images
  • Booking link integration
Claim profile →
Tourism Operator
$197+/ month
Bus tours, accommodation, planners
  • White-label data feeds
  • Lead exchange with wineries
  • Group booking coordination
Enquire →
InBuildBlock

Placeholder block for routes still in build — italic vermilion eyebrow (defaults to “Coming this issue”), large Fraunces title, body, and a numbered list of related links in the editorial style. Used on guide, itinerary, and other in-build routes.

Coming this issue

Dog-friendly Hunter cellar doors

Which Hunter wineries genuinely welcome dogs — on the lawn, in the courtyard, or just at the gate — with the practical detail that decides the day out. In build from the verified directory.

Cta

Dark ink call-to-action — centred Fraunces heading with italic vermilion emphasis and a solid button.

The Hunter Valley,
already mapped.

Your winery already has a draft profile. Whether you claim it as a Founding Member or browse the directory as a visitor, everything starts here.

See your draft profile
Footer

Bordeaux footer — brand block plus three link columns and a mono base line.

Legacy — for methodology pages

Not used on the home page. AgentCard is retained for a future pipeline / how-we-work explainer (e.g. on /methodology or /how-we-work), where the card describes a non-interactive step rather than a navigable link. New work should use DiscoveryCard.

AgentCard (legacy)

Pipeline card — large italic vermilion number, white name, sandstone description, mono tag. Static, non-linked. Shown on the Bordeaux grid it lives in.

01
Scraper
Pulls public data from winery sites, Wine Australia GI register, and public award databases.
Sources · Public Only
02
Enricher
Extracts varietals, experiences, food, accessibility, and booking model into structured fields.
Structured · Auditable
03
Scorer
Four published scores plus five visitor-fit sub-scores. Methodology is public.
Transparent · Versioned